Social Issue Collateral

This project focused on designing a cohesive set of brand collateral centered around a chosen social issue. The campaign included a magazine spread, social media post, branded tote bag, and water bottle design. Each piece was created to raise awareness and spark engagement through compelling visuals and unified messaging. The design system featured a consistent color palette, typography, and graphic elements that reflected the tone and urgency of the issue, while maintaining visual appeal across both print and digital formats.