Sun Bum

This project began with a detailed deconstruction of Sun Bum’s existing packaging to better understand its visual language and structural components. Each element—including the logo, typography, and graphic assets—was recreated in Adobe Illustrator as part of a brand identity study. Custom dielines were also created to match the original packaging format, laying the groundwork for future design iterations.

This foundational work served as a starting point for later stages of the project, where the focus shifted toward redesigning the packaging with accessibility in mind.